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Striking the Balance: Print PR Campaigns vs. Ad Campaigns for B2B Corporations – A Cost Comparison

By Jim McMahon Striking the perfect balance between effectiveness and cost-efficiency is a perpetual challenge for B2B companies.  As marketing and communications professionals in B2B corporations, particularly those involved in campaign planning and budget allocation, you are constantly seeking the most cost-effective strategies. Print PR campaigns and ad campaigns each offer unique advantages, but how…