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Feature PR versus Advertising Our feature story print PR campaigns consistently out-perform trade magazine print advertising efforts in cost-efficiency. In the 1980’s and ‘90’s advertising was king for industrial and high-tech companies. Times have changed, now feature PR has moved center stage. Without it, a company is running a deficient marketing effort. Zebra’s clients get more exposure in their targeted markets than any of their competition, the kind of exposure that positions them at the top of their industry. |