material handling

> Zebra feature on automated flexo printing. (click to view)

Leveraging Market Opinion Leaders

Feature story PR is a very unique and one-of-a-kind tool in an industrial or high-tech company's marketing arsenal. It gives a tremendous depth of marketing penetration by using the tacit endorsement of industry opinion leaders and experts. This is one of the most efficient tools for getting your audiences to listen to what you have to say. Opinion leader endorsement is a critical factor in cutting through the continually escalating message clutter in industrial and high-tech markets. There is no faster way to broadly change attitudes across a market sector.