> Zebra feature on food packaging. (click to view)

Digital Magazines

One of the fastest growing online platforms for industrial and high-tech trade publications is digital magazines, which give a realistic digital presentation of the publication. Magazines utilizing this format now present feature stories in three formats – the print version, online (HTML) and a digital representation of the magazine. The digital format provides additional Internet exposure for a company’s feature stories, making them even more influential in entrenching positioning and expanding branding.