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Zebra feature on automation in retail distribution. (click to view)

Feature PR versus Advertising

Our feature story print PR campaigns consistently out-perform trade magazine print advertising efforts in cost-efficiency. In the 1980’s and ‘90’s advertising was king for industrial and high-tech companies. Times have changed, now feature PR has moved center stage. Without it, a company is running a deficient marketing effort.

If you are not getting consistent feature stories in your target market publications then your marketing effort is running at sub-level, and you are losing market share to your competitors. It is time you got a real feature story print PR effort going, one that positions your company, products and services above your competition, maximizes your branding and builds your market share.

Zebra’s clients get more exposure in their targeted markets than any of their competition, the kind of exposure that positions them at the top of their industry.