5 Zebra Communications - Zebra PR versus Advertising
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Zebra feature on wastewater biogas capture. (click to view)

Features versus Product/News Releases

Product and news releases provide only a shadow of the positioning and branding benefits that can be achieved with feature stories. Years of empirical testing with both features and releases have shown that features are at least 20 times more effective at positioning, branding and lead generation than the ubiquitous product and news releases.